Advent unveils giant immersive sales cube for Browns stadium project

Advent has launched its widest Immersive Cube ever for The Browns Experience center tied to the Cleveland Browns’ new Huntington Bank Field and surrounding district in Brook Park, Ohio. The live, 270-degree digital twin gives sales teams and visitors a real-time way to explore the stadium, premium spaces and broader development before the venue opens.

Why it matters: - The Browns and Haslam Sports Group are using the installation as a sales and preview tool for a major new stadium and mixed-use district in Brook Park, Ohio. - The experience is designed to help fans, partners and prospects visualize the project before Huntington Bank Field opens. - Advent says the system replaces static renderings and scripted walkthroughs with a live environment that can support real-time sales conversations.

What happened: - Advent unveiled The Immersive Cube® at The Browns Experience center for the Cleveland Browns and Haslam Sports Group. - The center supports the team's new Huntington Bank Field and the surrounding entertainment district in Brook Park. - Advent designed, engineered and installed the experience. - The installation is the widest Immersive Cube® Advent has deployed.

The details: - The display spans nearly 21 feet across a wrap-around, 270-degree canvas with more than 20 million pixels. - Guests step into a live, fully navigable digital twin that shows more than 25 square miles of Cleveland and the surrounding region. - The environment also includes a live architectural digital twin of the full mixed-use development. - Sales executives can move from the masterplan to individual premium spaces and amenities in real time. - The setup is built to host up to 16 guests at once. - The system does not require a VR headset. - The full environment wraps walls, ceiling and floor into one seamless canvas. - The installation uses NVIDIA's latest Blackwell GPU architecture for high-fidelity rendering and responsive navigation. - The experience runs on the Advent Operating System™ (AOS), which gives hosts single-screen control and instant environment switching. - Advent says AOS also supports drag-and-drop tools, real-time scene switching and personalized messaging.

Between the lines: - The Browns project gives Advent a high-profile showcase for its immersive sales technology in pro sports real estate. - The live-data approach is meant to make the sales process more interactive and flexible than pre-recorded tours. - The scale of the Cleveland build appears intended to demonstrate both technical range and commercial utility. - Haslam Sports Group leaders said the goal is to make fans feel part of the new stadium experience long before opening day.

What's next: - Browns staff will use the cube to guide prospects through the stadium and district as the project advances. - Advent is positioning AOS and the Immersive Cube® as tools it can deploy across future sports, university and corporate environments. - The company said the technology has already been installed in Las Vegas, Charlotte and Berea.

The bottom line: - The Browns are pairing a major stadium project with a high-tech sales experience designed to turn planning into something fans and buyers can walk through today.